Flyt Seaweed

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A system that generates and recognizes unique shapes inspired by the flowing nature of seaweed. Each symbol contains different information, each has a different meaning. As with seaweed, each shape is unique. Yet, despite various forms, the visual identity is strong and consistent.

Concept Development, Branding, Graphic Design, Motion, Interaction Design


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By scanning unique symbols on the packagings, business cards, brochures and others, users can find out more about Flyt's products, people behind the company and more.